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our vibe
strive for greatness. embrace imperfection.
be original. love the qualities of others.
be imaginative. be real.
be knowledgeable. be humble.
desire motion. desire stillness.
taste lemon. add sweetener.
build consistency. take risks.
create good days. accept bad days.
enjoy green tea. enjoy martinis.
fall down. stand up.
start. finish.
be. you.
our clothing & accesories
high performance. everyday living.
upscale. comfortable.
beautiful. functional.
luxury. technology.
fashionable. timeless.
our core
be authentic.
be connected.
be inspiring.
about maha
krista fragola, owner
Krista’s business acumen has been honed in the dot-com, corporate wellness and technology sectors. A former All-American runner and competitive downhill skier, Krista has always been drawn to the outdoors and to new ways of staying active. A mother of twins, Krista is continuously inspired to be her own change in the community. She launched maha inspired activewear to create a welcoming place for the active community that combined fashion-forward style, interactive technology and authentic products and people.
josi wert javinsky, executive buyer
Josi fondly remembers peddling Doc Martins and flannel hoodies during the Nirvana era before starting her own retail store, Josi Wert, in the late ‘90’s. A student of reformer Pilates, she’s inspired by great music, wonderful humor and a chance to weave elaborate stories into everyday conversation. A mother of twins, Josi stays connected to her community through her volunteer work at LifeWorks, where she leads the women’s book club for adults with developmental disabilities.
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maha faves
our boutique's hottest items and coolest trends
all of our clothing, jewelry and accessories
have a "studio-to-street" sensibility
that take you through your day seamlessly.
new merchandise daily, so check back often!
maha movement - home
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the maha movement
The Maha Movement recognizes energetic and passionate community members who inspire us with their consistent devotion to making a difference .
Each month , maha! inspired activewear owner and founder, Krista Fragola and her team will select a do-gooder to be featured on the website. This featured maha customer will select a charitable organization whose work inspires them.
maha! inspired activewear is assisting this individual in making a difference by donating 10% of proceeds from all purchases made every Monday of that month to the selected charity.
We encourage all of you to “ pay it forward” by shopping every Monday at maha! Inspired activewear.
New Customers of the Month coming Spring 2012!
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A look back at our 2011 spotlight customers & the organizations they contributed to through the Maha Movement. Kirsie Schwender - Minneapolis Crisis Nursery Tina Hebert - Friendship Ventures Emily Maxson - Sheridan Story Kim Shibley - Camp Get-A-Well-A Abby Badzin & Julie Moss - Dress for Success Amy Hodge - Focus MN Martha Eckerline - Pay it Forward Deb Stein - Pay it Forward Nancy Sanko & Brittany Sanko-Gorr - Animal Humane Society Who's Next? Look for new "Customers of the Month" coming Spring 2012
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